This week, star of reality show, ‘The Only way is Essex’, Amy Childs, launched her new fashion range. Now don’t get me wrong, i really do love Amy, she had me in fits of giggles throughout the series she appeared in but her launching her range has got me wondering whether you actually need talent to become a fashion designer or a celebrity status?
Celebrities have always had an influence in the fashion worlds. Take for example Mulburry naming one of their bags, ‘Del Ray’ after new talent, Lana Del Ray. Celebrities act as inspiration as well as advertising for brands and their impact is undoubtably massive. And now their impact is even more obvious with celebrities from Kanye West to Victoria Beckham designing fashion lines.
Therefore the news of Amy Child’s launching her collection came as no surprise to me.
Many celebrities stick whacking great price tags on their products which aren’t even always of the best quality; this is something that Amy has avoided and her clothes are affordable and have similar prices to the main high street clothing brands. Although I’m not a massive fan of her clothes myself, simply because they are not my style and to be frank i would like hideous in one of her glittery dress, i think that her collection is going to be popular with the public, even if it does receive criticism from the media.